Northern Virginia · Washington DC · Maryland
Your photos are one of the first
things people see before they
decide to trust you.
Let's make sure yours are working.
I'm Jorge Amaya, a commercial photographer based in Sterling, Virginia. I come to your location, plan the session around your goals, direct everything on the day, and deliver images your team can use the moment they arrive.
Based in Sterling, VA · Serving Northern Virginia, Washington DC, Maryland & select travel projects
You don't have to go anywhere.
I show up to your location with everything the shoot needs. Office, venue, gym, outdoor space — the setup comes to you. If a rented commercial studio environment is the right call for the project, we can arrange that too.
You don't have to figure out what to do.
Before I pick up a camera, you'll have a written plan: shot list, schedule, wardrobe guidance, and exactly what to expect on the day. No logistics to manage on your end. No guessing what comes next.
You'll actually use what I deliver.
The gallery arrives organized, named, and ready to drop directly into your website, LinkedIn, proposals, and press materials — not buried in a folder of hundreds of files you have to sort through yourself.
Services
Find the right fit
for what you need to create.
Every project starts the same way: I ask what the images need to do, where they'll live, and who they need to speak to. Then we build from there.
Headshots
Half the team has a professional photo. The other half has a selfie from three years ago, a photo from a previous job, or nothing at all. The team page looks inconsistent, and every new client who checks you out before a meeting sees that before they see anything else.
I come to your office with a full mobile setup, create the same consistent look for every person, and guide each one through it. Most team headshot days wrap in under four hours.
Best for: Law firms, consultants, leadership teams, corporate teams, executives, and any organization that needs a consistent standard across their people.
Plan a Headshot Day →
Event Coverage
The event was great. Speakers were strong, the room was full, sponsors showed up — and then someone asks for photos and all you have are blurry images from someone's phone, a few dark shots of an empty room, and nothing that actually captures what happened.
Shot list confirmed before I walk in. Every key moment, every sponsor placement, every speaker and audience — covered and delivered organized so your team can use the images immediately for recaps, social, and next year's promotion materials.
Best for: Conferences, summits, galas, fundraisers, panels, networking events, and any corporate milestone worth documenting.
Plan Event Coverage →
Lifestyle
Your website has stock photos of people who don't work there. Or it has individual headshots and nothing else — no sense of culture, environment, or what it's actually like to be a client or be part of the team. Proposals go out as text documents. Recruiting materials look like every other company's.
Lifestyle photography fills that gap with real images of real people in your actual environment — built for your website, about page, proposals, recruiting, and content calendar.
Best for: Companies, firms, nonprofits, and professional teams that need people-forward imagery that actually reflects who they are.
Plan Lifestyle Photography →
Brand
Your homepage doesn't clearly communicate what you do. Your social posts look inconsistent because you're pulling from wherever you can find something. Proposals go out without images. Every time you need a photo for anything, it's a scramble — because there's no library to pull from.
A brand session builds you an image library you can draw from for months: website hero, about page, LinkedIn, proposals, social, and press — all shot in one organized session with a clear plan behind it.
Best for: Businesses, founders, service providers, and organizations building a visual identity that actually matches the quality of what they deliver.
Build a Brand Session →
Fitness
Your results are real. Your methods work. But the photos on your profile were taken on a phone in bad lighting with no real direction — and they don't communicate any of that. You're trying to build something people want to be part of, but the images people see first don't match the level you're operating at.
Fitness sessions are built around movement, strength, environment, and the story you want to tell — for personal brand content, gym and studio marketing, and anything in between.
Best for: Trainers, coaches, athletes, gyms, studios, wellness brands, and fitness-focused businesses that need images built for real marketing use.
Plan a Fitness Session →
Portraits
A standard headshot isn't always the right tool. When a press feature needs something more editorial, when a speaking bureau asks for a specific kind of image, when an executive profile needs to communicate presence rather than just "I work in an office" — a headshot doesn't get there.
Portrait sessions are slower, more intentional, and built around who you actually are. The goal isn't a good photo. It's the image that actually represents you at the level you're operating at now.
Best for: Executives, founders, attorneys, creatives, speakers, and individuals who need imagery with real narrative weight.
Inquire About Portraits →More of My Work
A look at what
I've been shooting.
Teams, professionals, events, athletes, and brands across the DMV and beyond.
View Full Portfolio
Project Stories
People came in with a problem.
Here is what happened.
These are examples of situations I help clients navigate all the time — not specific clients, just the kinds of problems that come up and how we work through them.
The team page looked like four different companies.
- The situation
- The photos were taken by different photographers over several years. Lighting styles didn't match. Backgrounds didn't match. Some people looked polished, others looked like their photo came from a phone. The team page was the first thing clients looked at — and it wasn't representing the firm well.
- What we did
- I brought a full mobile setup to their location, built one consistent lighting and background setup, and guided every person through posing and expression from start to finish. Nobody had to leave the building or manage any logistics.
- What they walked away with
- A cohesive headshot gallery where every person looked like they belong to the same team — ready for the website, LinkedIn profiles, speaking bios, and proposal materials.
Last year's event photos were unusable. They couldn't repeat that.
- The situation
- The event was well-attended and well-run — but the photos that came back were dark, blurry, and missed most of the important moments. Sponsors weren't visible. The recap email went out without a single usable image. They needed a different result this year.
- What we did
- Shot list confirmed before I walked in the door. Coverage mapped across keynotes, breakout sessions, networking, sponsor visibility, and audience moments. Every key piece of the event was planned for in advance, not improvised on the day.
- What they walked away with
- A curated gallery organized by session type — not just a timestamp dump — ready for the recap email, social content, sponsor reports, and next year's event promotion materials.
The website looked nothing like the business actually was.
- The situation
- Individual headshots existed, but nothing else. The website used a stock photo that had nothing to do with the team. Proposals went out as text documents. The company's visual presence didn't reflect the quality of what they actually delivered — and they knew it was costing them.
- What we did
- We planned the session around what the images needed to accomplish: team interactions, workspace moments, individual portraits, and brand-relevant details. Every shot was mapped to a specific use case before I picked up a camera.
- What they walked away with
- A flexible image library built for the website, about page, proposals, LinkedIn, and recruiting — all from one organized session designed around their actual marketing needs.
The Experience
Here is what happens
from the moment you reach out.
We talk.
You tell me what you need. I ask questions, suggest an approach, and we figure out together if it's the right fit. No sales pitch. No commitment on the first call. Just a conversation about what you're trying to create.
I build a plan.
Shot list, schedule, wardrobe guidance, location logistics, priority images — all in writing before the shoot day. You can share it with your team. Nothing gets figured out on the morning of.
I run the shoot.
Most people are nervous at the start. A few frames in, they're usually not — because I'm directing posing, managing the lighting, and keeping the energy in the room calm and moving. Your only job is to show up.
You get the gallery.
Files in your inbox in 7 to 10 business days. Organized, named, and ready to use — not a generic download link with hundreds of files you have to sort through. A gallery built for how your team actually works.
Behind the Lens
My job is to run a shoot so smooth
you mostly forget you were nervous.
I'm Jorge Amaya, based in Sterling, Virginia. I've been photographing businesses, teams, professionals, and brands across the DMV for over eight years — and the part that still doesn't get old is watching someone who walked in saying they hate photos walk out with images they actually love.
I don't just show up and shoot. I understand what you're trying to communicate, I plan the session around that, I help people feel comfortable on set, and I deliver something your team can use immediately — not in six weeks, and not buried in a folder no one knows how to open.
Most people don't love being photographed. That's not a problem. It's just a reality of this work — and why the planning and direction matter more than most photographers want to admit.
Working Together
What it's actually like
to work with me.
You'll know exactly what to expect before the shoot day even starts — so your team isn't asking you questions you don't know the answers to the morning of.
On set, your only job is to show up. I handle the direction, the lighting, the schedule, and the energy in the room. You don't have to manage any of it.
When the gallery arrives, your team can start using the images immediately. No guessing which file to use, no follow-up emails asking for the right version.
Free Guide
If you're planning a headshot day, start here.
I put together a short guide that answers the questions most people ask before the shoot: what to wear, how to plan the schedule, what to expect from the gallery, and how to get the most out of the day. It's free and there's no email sequence attached to it.
Start a Project
Tell me what
you're working on.
Fill in what you know. If you're not sure about timing or location yet, that's fine — tell me what you need and we'll figure out the rest from there. I review every inquiry personally and follow up within one business day.
- Based in: Sterling, Virginia
- Serving: Northern Virginia, Washington DC, Maryland, and select travel projects.
- How to reach me: Use the form. Every project starts here so I have what I need to reply well. I review each one personally and follow up within one business day.